How can you tell the story of your brand in an engaging, delightful and memorable way? You can, and it doesn’t have to be complex. You can be delightfully simple. Take for example, Chipotle.
Chipotle, in case you aren’t aware, is an North American food chain which specializes in Mexican food. It’s brand promise is “food with integrity”. What does that mean? According to themselves, “it means serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value.” Read more about this here.
I am impressed with how they’ve told this story through these ads.
First, Back To The Start.
[youtube=http://www.youtube.com/watch?v=aMfSGt6rHos&w=560&h=315]
They continued the good work in 2013 with The Scarecrow.
[youtube=http://www.youtube.com/watch?v=lUtnas5ScSE&w=560&h=315]
Examine the videos. These are delightfully simple stories, said with passion, with excellent covers.
I enjoyed watching them. Hope you’ll enjoy them as well.
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