Haroon Bijli

Writing, Marketing, Digital, Content


  • Liberation

    Liberation

    The day started bright and sunny. The MET department said no rain was expected as did my intuition. So I left the umbrella at home – managing a backpack and a handbag in the Mumbai trains was bad enough, I thought, As it turned out, by mid-morning, it was so bad that the principal opted… Continue reading

  • JioHotstar and the Zen of Domain Name Management

    JioHotstar and the Zen of Domain Name Management

    TLDR: Full version Ever since l’affaire jiohotstar.com broke out, there has been a lot of discussion on domain names, squatting, gen Z chutzpah and the dozen ways Reliance could have used the issue for PR and made themselves look like saints. If you missed the whole story, this is what happened: An unknown young man… Continue reading

  • Happy Birthday Babu Bhai!

    Happy Birthday Babu Bhai!

    This is a rant that I posted recently on LinkedIn. Nothing great about it; I’ve ranted often but what I like about this one is that I typed this entirely with my right thumb in stalled traffic at Chheda Nagar Junction while staring at these ‘chamcha’ banners, of mostly unknown faces wishing random politicians on… Continue reading

  • The Open Door

    The Open Door

    We must have been on the fifth slide. The presenter stopped mid-sentence with his mouth open and his face white as a sheet. He was staring at me as was everyone else in the room. I wondered if I fell asleep or something. I mumbled a sorry, and asked him to continue, only to find… Continue reading

  • The Barber’s Assistant

    The Barber’s Assistant

    Once upon a time, in a kingdom that once stood near where you are right now, there lived a king and a queen. The kingdom was small enough for a man on a horse to cross in a week, but large enough to have everything its people needed. To the north and east were mountains… Continue reading

  • Who’s Afraid of GenAI?

    Who’s Afraid of GenAI?

    With OpenAI’s announcement of Sora, it seems as if the conquest is complete: text is done and dusted, images too, and now video. Generative video has been in the works for some time, but with Sora, OpenAI has taken a leap and shown us the possibilities. There is no looking back from here, is there?… Continue reading

  • The Billionaires

    The Billionaires

    It’s been fascinating to see the public performances of two uber-rich Indian families in the past few days. A study in contrasts despite the similarities: both families are extremely wealthy in a country that’s lower middle income, both have sold the story of their humble beginnings, both have “self-made” men playing (or have played) a… Continue reading

  • Que Sora Sora

    Que Sora Sora

    There will be lots of commentary on how Sora will change everything. Everything. The movies we watch, the videos we consume, the advertisements we avoid and much more. This is the ChatGPT moment for video. Artificially generated video has been here for some time. You can even call animation artificially generated. Start from Disney’s Steamboat… Continue reading

  • Is it a bird? Is it a plane? Is it Superman? No…

    Like the good prof who goes by the name Peeleraja once said on twitter (now they call it X or whatever), the best Indian apps are those that efficiently organize the serving classes for the benefit of the monied upper classes (aka “us”). Think of a time before these apps – for ride hailing, food… Continue reading

  • Namibia’s Response to Germany’s Hypocrisy at the International Court of Justice #Gaza

    Like millions of others, I spent a few hours watching the proceedings of South Africa’s suit against Israel at the International Court of Justice, The Hague. The two initial public hearings took place last week. It was instructive, to say the very least. South Africa was represented by a fine set of lawyers who seemed… Continue reading