Haroon Bijli

Writing, Marketing, Digital, Content

Marketing

  • Digital Vidya interviewed me!

    Digital Vidya, one of India’s oldest (and perhaps the largest?) digital marketing coaching and training outfits interviewed me. Do read, and share your thoughts. Here is the link: http://www.digitalvidya.com/blog/interview-with-haroon-bijlidigital-marketing-expert/ Continue reading

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  • On the Snapdeal-Aamir Affair

    On the Snapdeal-Aamir Affair

    Reference: https://www.indiatoday.in/technology/news/story/snapdeal-is-under-fire-because-aamir-khan-said-something-274220-2015-11-24 Using celebs to endorse your brand is often a two-way street. Brands sign on celebrities after weeks, or months, of soul-searching, staring into space, strategizing and legal and financial diligence. It’s like a marriage – you are in with the celeb for a fairly long period of time and hope that your union… Continue reading

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  • What Kids Think When They See Logos

    A dad recorded his daughter reacting to several well-known brands. An insightful watch: [youtube=http://www.youtube.com/watch?v=N4t3-__3MA0&w=560&h=315] If you think about it, you can pick a lot of insights within these four minutes. I like how she goes Cheetah, Cheetah, Cheetah when she sees Greyhound, Jaguar and Puma 🙂 Would love to do this with some Indian brands.… Continue reading

  • Going Back To The Start: Chipotle

    How can you tell the story of your brand in an engaging, delightful and memorable way? You can, and it doesn’t have to be complex. You can be delightfully simple. Take for example, Chipotle. Chipotle, in case you aren’t aware, is an North American food chain which specializes in Mexican food. It’s brand promise is… Continue reading