Social Media
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The Billionaires
It’s been fascinating to see the public performances of two uber-rich Indian families in the past few days. A study in contrasts despite the similarities: both families are extremely wealthy in a country that’s lower middle income, both have sold the story of their humble beginnings, both have “self-made” men playing (or have played) a… Continue reading
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When you see a man reading a book holding it upside down…
As Israel’s genocide continues in Gaza, an even more potent information war is taking place on the internet in the rest of the world. There’s information, misinformation, disinformation, pure propaganda – a huge amount of it, and disproportionately spread by global media houses. Most mainstream global media is pro-Israel and parrots Israel’s talking points without… Continue reading
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How to Choose a Digital Marketing Course
A few weeks ago, a friend asked me for advice on which digital marketing course to enrol in. I promptly sat down to figure out a list of good courses. Stupid me – it didn’t take me long to figure that this was a futile exercise. There is no shortage of digital marketing courses in… Continue reading
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The Workplace of the Future
I’ve always believed that the news of the demise of the office is premature. It’s not my point that the nature of work requires us to be in an office. A lot of our work can indeed be done from anywhere we like. It’s not about our work. It’s about us. Since the beginning of… Continue reading
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Ten Reasons Why You Should Use Paid “Influencers”.
You read that right. I’ve crossed over to the dark side! Unless you’ve been living under a rock, you would have seen discussion and debate on “paid” hashtags – trends that are achieved via spam-tweeting scr ipted tweets. These simulate popularity, and trick the Twitter trend algorithm into believing that the hashtag is a genuinely… Continue reading
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Nothing Like a Little Bit of Influence
Somewhere in an urban area in Tamil Nadu, a man receives a call from a familiar number. “Saar. You thought of me, saar! How can I serve you saar!” “Yenna thambi, how are you? All well? Family well?” “Yes saar! Everything is fine saar! How can I serve you saar!” “Well, a very important thing.… Continue reading
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On the Snapdeal-Aamir Affair
Reference: https://www.indiatoday.in/technology/news/story/snapdeal-is-under-fire-because-aamir-khan-said-something-274220-2015-11-24 Using celebs to endorse your brand is often a two-way street. Brands sign on celebrities after weeks, or months, of soul-searching, staring into space, strategizing and legal and financial diligence. It’s like a marriage – you are in with the celeb for a fairly long period of time and hope that your union… Continue reading