A dad recorded his daughter reacting to several well-known brands. An insightful watch: [youtube=http://www.youtube.com/watch?v=N4t3-__3MA0&w=560&h=315] If you think about it, you can pick a lot of insights within these four minutes. I like how she goes Cheetah, Cheetah, Cheetah when she sees Greyhound, Jaguar and Puma 🙂 Would love to do this with some Indian brands.… Continue reading

How can you tell the story of your brand in an engaging, delightful and memorable way? You can, and it doesn’t have to be complex. You can be delightfully simple. Take for example, Chipotle. Chipotle, in case you aren’t aware, is an North American food chain which specializes in Mexican food. It’s brand promise is… Continue reading