Haroon Bijli

Writing, Marketing, Digital, Content


  • Not Quite Humans of Bombay

    Not Quite Humans of Bombay

    Come budget season and we see a flurry of activity in the media. The television pundits are at it 24×7, championing announcements ad nauseum. Business leaders have their own PR machinery in place, with vacuous-sounding and upbeat bytes, sometimes tweet-sized. The circus is for us, the affluent TV-watching class. However, whatsapp groups and news media… Continue reading

  • The Book of Guran

    The Book of Guran

    Everything that you read about The Phantom was a lie! Here’s what really happened. My father almost never spoke a straight sentence his whole life. If he wanted a drink of water, he would come near us and announce, “blessed are those who quench the thirst of a humble traveler.” As we would learn later,… Continue reading

  • Reading #BoycottHalal Posts? Know more about “Halal”​

    Reading #BoycottHalal Posts? Know more about “Halal”​

    Unless you’ve been living under a rock, you may have read about a campaign against a leading ready-to-cook brand that specializes in south Indian breakfasts. The campaign alleges that the company uses animal products to achieve the consistency and quality of their product, and that the promoters adhere to Islamic financial principles. This has generated another… Continue reading

  • The Stakeout

    The Stakeout

    If you grew up in Kerala, you would have heard this story. Or at least a version of it. It’s a bit of an urban (or rural?) legend. Sukumara Kurup is one of Kerala’s most notorious fugitives. In the 1980s, he faked his own death by killing a lookalike and had one of his accomplices… Continue reading

  • Seven Iranian Films to Watch

    Seven Iranian Films to Watch

    I’m not much of a movie buff, but I like to watch an engrossing film now and then. As a graduate student I had an exposure to film festivals and the opportunity to officiate in a couple of them. This gave me some appreciation of cinema, though not enough to be intellectual about them. Iranian… Continue reading

  • How to Choose a Digital Marketing Course

    How to Choose a Digital Marketing Course

    A few weeks ago, a friend asked me for advice on which digital marketing course to enrol in. I promptly sat down to figure out a list of good courses. Stupid me – it didn’t take me long to figure that this was a futile exercise. There is no shortage of digital marketing courses in… Continue reading

  • The Workplace of the Future

    The Workplace of the Future

    I’ve always believed that the news of the demise of the office is premature. It’s not my point that the nature of work requires us to be in an office. A lot of our work can indeed be done from anywhere we like. It’s not about our work. It’s about us. Since the beginning of… Continue reading

  • Covid19 Press Conference #2 with an Imaginary Prime Minister

    Covid19 Press Conference #2 with an Imaginary Prime Minister

    PIB Director: ladies and gentlemen, good evening and welcome to our second press conference. The usual housekeeping rules apply. Thank you for those who have chosen to join the audio and video bridge. Secondly, thank you for coming here, please keep safe distance. We are glad to see this being practiced without any need for… Continue reading

  • The Covid19 Speech I Would Like to Hear, But Will Never Get

    The Covid19 Speech I Would Like to Hear, But Will Never Get

    Dear mitron, Thank you for tuning in to this message. I value your time and I know it is not been easy for you – many of us are going through a hard time. I would like to request your attention for the next few minutes. Not all of it is going to be good… Continue reading

  • You Will Never Get a Press Conference From the PM on #Covid19, so Let’s Make One up for Ourselves

    You Will Never Get a Press Conference From the PM on #Covid19, so Let’s Make One up for Ourselves

    PIB Director: ladies and gentlemen, good evening and welcome to the prime ministers’ first press conference on subjects related to Covid19. Before I proceed, a few housekeeping rules. First of all, thank you for those who have chosen to join the audio and video bridge, and also the live studio audience. Secondly, thank you for… Continue reading