Haroon Bijli

Writing, Marketing, Digital, Content

  • Being Dakhni: An Intro

    “So where are you from?””Err… Trivandrum. Pettah.””No. Where are you REALLY from? Where is your native place?””Trivandrum only…””Chumma. (you’re lying) Don’t show jaada (attitude) okay? Idiot.” And he walks away.When I was a kid, many new frie… Continue reading

  • One More Darned Passage of THE BOOK.

    “Bas idhar…stop here.”Rhea got down from the rick. Millat Nagar. In another area, this would have been a posh gated estate, with uniformed security and a visitor’s entry book. All the best to you, she thought to herself. She carefully put the ex… Continue reading

  • Another Page From An Unwritten Novel

    In a nondescript city service bus in a nondescript north Indian town, a father and his daughter were making their journey home. You wouldn’t look twice at them even if you were sitting right opposite – a plain looking teenager who wore her salwar … Continue reading

  • Is Social Media Irrelevant To B2B Marketing?

    Previously posted on the Social Media Summit 2011 blog. We often hear about the irrelevance of social media marketing in B2B. It’s tempting to discard social media; many of us have experienced the denial first hand, and we might as well go with the flow. But as digital communications and marketing practitioners, it would be… Continue reading

  • A Few More Torn Pages From An Unwritten Book

    After the first few highly charged sessions, the Ijtema (conference) fell into a gentle routine. Sadiq met a few more of his old friends and fellow activists, and was engrossed in animated conversations and camaraderie with them. He introduced Ash… Continue reading

  • Live Within Rs 100 a Day? No Sweat.

    So two upper class men spend less than 100 a day and it is worthy of coverage in the New York Times blogs? Oh well. Millions of Indians (and Chinese, Indonesians, Bangladeshis, Pakistanis et al) do so on much less and they probably aren’t even a t… Continue reading

  • First, A Part Of The Middle.

    The first part of a middle chapter in a book that I intend to write one day. You like?***”Hey, wait!” a girl’s voice shouted behind her. She turned around and saw a girl, hurriedly wrapping a really large dupattah around her head, running and wavi… Continue reading

  • “I Like Your Style”. And That’s All I Needed.

    It was a sleepy Friday afternoon. Everyone in class X got their English Composition workbooks back. Only mine was missing. “The teacher must have misplaced it,” I thought to myself and packed my bag to leave school for the weekend. I was always ta… Continue reading

  • The Morning After.

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  • So What If There Is No Vocabulary?

    That’s my little girl. Watch it, be careful with that step. Want to jump? No? Okay then step down carefully. That’s better. Now hold my finger. That’s it, tight and nice. Walk slowly, don’t pull me along now. I know the path ahead is smooth and th… Continue reading