Haroon Bijli

Writing, Marketing, Digital, Content

Twitter

  • Nothing Like a Little Bit of Influence

    Nothing Like a Little Bit of Influence

    Somewhere in an urban area in Tamil Nadu, a man receives a call from a familiar number. “Saar. You thought of me, saar! How can I serve you saar!” “Yenna thambi, how are you? All well? Family well?” “Yes saar! Everything is fine saar! How can I serve you saar!” “Well, a very important thing.… Continue reading

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  • What to do when your brand ambassador is in the news for the wrong reasons

    Using celebs to endorse your brand is often a two-way street. Brands sign on celebrities after weeks, or months, of soul-searching, staring into space, strategizing and legal and financial diligence. It’s like a marriage – you are in with the celeb for a fairly long period of time and hope that your union is beneficial… Continue reading

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  • How NOT to Fire An Employee

    First, you’d think this is some kind of joke. Which business tweets stuff like this? You might even feel for the pub/restaurant. Hey, it’s Christmas season! The chef needs to be around, man. Oh oh. A week? Sock it to him, manager! Hey what’s this? This doesn’t sound like the meanie manager! Ouch. Well, thanks,… Continue reading

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  • Twitter for Knowledge

    Twitter is usually in the news for all the wrong reasons. Tweeting recklessly actually costs many people their jobs – Shashi Tharoor, the Indian foriegn minister, Lalit Modi, the former IPL commissioner; CNN West Asia correspondent Octavia Nasr, to name a few high-profile ones. Celebrities have made Twitter and tweeting famous – millions follow Ashton Kutcher and… Continue reading

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