Social Media
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Is Social Media Irrelevant To B2B Marketing?
Previously posted on the Social Media Summit 2011 blog. We often hear about the irrelevance of social media marketing in B2B. It’s tempting to discard social media; many of us have experienced the denial first hand, and we might as well go with the flow. But as digital communications and marketing practitioners, it would be… Continue reading
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Twitter for Knowledge
Twitter is usually in the news for all the wrong reasons. Tweeting recklessly actually costs many people their jobs – Shashi Tharoor, the Indian foriegn minister, Lalit Modi, the former IPL commissioner; CNN West Asia correspondent Octavia Nasr, to name a few high-profile ones. Celebrities have made Twitter and tweeting famous – millions follow Ashton Kutcher and… Continue reading