Haroon Bijli

Writing, Marketing, Digital, Content

Twitter

  • Rage Baiting Campaigns are here to stay

    Rage Baiting Campaigns are here to stay

    Rage-baiting is technically defined as a deliberate “the manipulative tactic of eliciting outrage with the goal of increasing internet traffic, online engagement, revenue and support.” This behaviour is on steroids these days, thanks, but no thanks to Elon Musk’s tactic of shoring up engagement on twitter, presently marked with X, by sharing meagre revenues with… Continue reading

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  • Nothing Like a Little Bit of Influence

    Nothing Like a Little Bit of Influence

    Somewhere in an urban area in Tamil Nadu, a man receives a call from a familiar number. “Saar. You thought of me, saar! How can I serve you saar!” “Yenna thambi, how are you? All well? Family well?” “Yes saar! Everything is fine saar! How can I serve you saar!” “Well, a very important thing.… Continue reading

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  • What to do when your brand ambassador is in the news for the wrong reasons

    Using celebs to endorse your brand is often a two-way street. Brands sign on celebrities after weeks, or months, of soul-searching, staring into space, strategizing and legal and financial diligence. It’s like a marriage – you are in with the celeb for a fairly long period of time and hope that your union is beneficial… Continue reading

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  • How NOT to Fire An Employee

    First, you’d think this is some kind of joke. Which business tweets stuff like this? You might even feel for the pub/restaurant. Hey, it’s Christmas season! The chef needs to be around, man. Oh oh. A week? Sock it to him, manager! Hey what’s this? This doesn’t sound like the meanie manager! Ouch. Well, thanks,… Continue reading

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  • Twitter for Knowledge

    Twitter is usually in the news for all the wrong reasons. Tweeting recklessly actually costs many people their jobs – Shashi Tharoor, the Indian foriegn minister, Lalit Modi, the former IPL commissioner; CNN West Asia correspondent Octavia Nasr, to name a few high-profile ones. Celebrities have made Twitter and tweeting famous – millions follow Ashton Kutcher and… Continue reading

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