Haroon Bijli

Writing, Marketing, Digital, Content

  • Digital Vidya interviewed me!

    Digital Vidya, one of India’s oldest (and perhaps the largest?) digital marketing coaching and training outfits interviewed me. Do read, and share your thoughts. Here is the link: http://www.digitalvidya.com/blog/interview-with-haroon-bijlidigital-marketing-expert/ Continue reading

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  • A Li’l Bit Of Influencer Marketing Never Hurt Anyone… but…

    Somewhere in an urban area in Tamil Nadu, a man receives a call from a familiar number. “Saar. You thought of me, saar! How can I serve you saar!” “Yenna thambi, how are you? All well? Family well?” “Yes saar! Everything is fine saar! How can I serve you saar!” “Well, a very important thing.… Continue reading

  • Nothing Like a Little Bit of Influence

    Nothing Like a Little Bit of Influence

    Somewhere in an urban area in Tamil Nadu, a man receives a call from a familiar number. “Saar. You thought of me, saar! How can I serve you saar!” “Yenna thambi, how are you? All well? Family well?” “Yes saar! Everything is fine saar! How can I serve you saar!” “Well, a very important thing.… Continue reading

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  • What to do when your brand ambassador is in the news for the wrong reasons

    Using celebs to endorse your brand is often a two-way street. Brands sign on celebrities after weeks, or months, of soul-searching, staring into space, strategizing and legal and financial diligence. It’s like a marriage – you are in with the celeb for a fairly long period of time and hope that your union is beneficial… Continue reading

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  • On the Snapdeal-Aamir Affair

    On the Snapdeal-Aamir Affair

    Reference: https://www.indiatoday.in/technology/news/story/snapdeal-is-under-fire-because-aamir-khan-said-something-274220-2015-11-24 Using celebs to endorse your brand is often a two-way street. Brands sign on celebrities after weeks, or months, of soul-searching, staring into space, strategizing and legal and financial diligence. It’s like a marriage – you are in with the celeb for a fairly long period of time and hope that your union… Continue reading

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  • What Kids Think When They See Logos

    A dad recorded his daughter reacting to several well-known brands. An insightful watch: [youtube=http://www.youtube.com/watch?v=N4t3-__3MA0&w=560&h=315] If you think about it, you can pick a lot of insights within these four minutes. I like how she goes Cheetah, Cheetah, Cheetah when she sees Greyhound, Jaguar and Puma 🙂 Would love to do this with some Indian brands.… Continue reading

  • How NOT to Fire An Employee

    First, you’d think this is some kind of joke. Which business tweets stuff like this? You might even feel for the pub/restaurant. Hey, it’s Christmas season! The chef needs to be around, man. Oh oh. A week? Sock it to him, manager! Hey what’s this? This doesn’t sound like the meanie manager! Ouch. Well, thanks,… Continue reading

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  • Going Back To The Start: Chipotle

    How can you tell the story of your brand in an engaging, delightful and memorable way? You can, and it doesn’t have to be complex. You can be delightfully simple. Take for example, Chipotle. Chipotle, in case you aren’t aware, is an North American food chain which specializes in Mexican food. It’s brand promise is… Continue reading

  • How can you make an internal social network successful?

    I answered this question on Quora, in January 2011. A lot of water has flowed under the bridge, many organizations are deploying internal social networks at breakneck speed, but the basics of adoption remain the same. (Original post here) There is a temptation to go the “if you build it, they will come” route for… Continue reading

  • A Basket Of Mangoes

    A Basket Of Mangoes

    When I was a child, every late summer, we would enjoy a basket of mangoes, a luxury in an otherwise austere life. This was our share from a few acres of ancestral property, after all the commercial crop was harvested and sold. Two varieties, mostl… Continue reading